MacStories and X
Federico Viticci and John Voorhees have posted an explanation about returning to X:
MacStories is precious to us. It’s not just how we earn a living; it’s one of a small number of independent websites that still cover apps, Apple, and a growing list of topics, including videogame hardware and the automation and productivity side of AI. Readers shouldn’t have to think or care about the business side of MacStories, but we have to, which is why we returned to X.
I’ve seen some people post about unfollowing Federico or cancelling their Club MacStories memberships. Is that really what we want, to withdraw support from a long-time blogger who has had such a positive impact on the indie Mac and iOS ecosystem? We undermine our own cause if we do that, potentially isolating people who we otherwise have so much in common with.
Instead, let’s ask why this happened. I’m concerned less about Federico’s choice and more that it’s a signal of new growth on X, especially around AI. I’m increasingly confident that’s the case, just based on keeping an eye on X this year. There’s a timely thread by Mike Masnick on Bluesky that applies here:
Multiple people I know have told me that they love the idea of Bluesky, and want it to succeed, but have abandoned it for X because the use agentic tools in their work and find them incredibly useful, and feel that any mention of their usage here leads to hate and ridicule.
Driving people away from open platforms, so that they feel they have no choice but to rejoin X, will only make things worse for the web. This same “you’re not welcome here” story has played out on Mastodon too, most famously with Wil Wheaton. Our communities should try to resist divisiveness or we will be splintered into smaller and smaller groups with even less influence, at worst becoming insular or even hostile to new users.
Please keep in mind the big picture. To Federico, if we were to chat about this, I’d encourage him to mirror all his X posts to an indie microblog or Bluesky. That way he can connect with folks on X while avoiding exclusive support of a silo and, indirectly, its leadership.
The social web is at another inflection point. We can’t count on another wave of X users leaving for Mastodon and Bluesky. If we want to grow the open web, we’re going to have to earn it.