Dan Counsell wrote a long post this week about the planning and executing of Realmac’s crowdfunding campaign for Typed.com. It’s worth a read for the careful thought he put into it:
“I spent two weeks planning and building the entire campaign. I started out with the video as I knew this would be a huge amount of work and to be honest, it was also something I wasn't entirely comfortable with doing. Every popular campaign I looked at had a half-decent and engaging video. I did a lot of research and it turns out the flow of the video should be something like this: Introduce yourself, talk about the problem, move onto the solution that you're building, and finally finishing up with a direct plea asking for pledges.”
The beta for Typed.com is well underway, and linked in Dan’s post is a support forum for users. This post by Realmac designer Elliot Jackson especially caught my eye:
“We don’t have an API yet but this is something I’ve been enjoying playing with for shorter posts. My workaround is to send the content over a URL then decode it and use JS in the browser to fill in the form elements (tags etc).”
He details a way to send short microblog posts to Typed.com by using Drafts and Editorial. Check out the full post for his JavaScript and Python scripts linking these apps together on iOS. I’m really looking forward to Typed.com’s official launch.