The echo chamber. We only follow people who we already agree with. We only jump on the bandwagon of snark and ridicule when it’s already the accepted narrative, and thus safe to be part of the mob.
But sometimes you’ll find an area where you aren’t completely in line with the crowd’s opinion. There’s a topic that keeps coming up for which you have something to add. The default story is missing an important angle.
When you disagree, that’s what you should write about, and you should post it to your blog. 140 characters thrown against wave after wave of mainstream opinion tweets will be drowned out. A blog post isn’t a cheap opinion; it’s a statement that what you think matters.