Open space at Apple's new campus

I woke up this morning, picked up my phone like I always do — to make sure that Micro.blog servers hadn’t quietly burned to the ground in the middle of the night — and the first thing I saw was a notification about Apple’s new campus in Austin. Here’s John Voorhees writing about it for MacStories:

At the center of the announcement though is a new facility that will be located in North Austin not far from Apple’s current Austin campus. The new office will cost over $1 billion to build and sit on a 133-acre site, 50 acres of which will be set aside for open space. Initially, the Austin campus will house 5,000 employees, with the ability to expand to as many as 15,000. The new complex will run on 100% renewable energy too.

I love the contrast to Amazon’s over-hyped search for a 2nd major campus. Apple made a decision and announced it, without leaving the world hanging for months. While Apple has always had other smaller offices outside Cupertino, it’s great to see such a significant new commitment in other parts of the country.

Does anyone know the location for the campus yet? Near the current campus in Austin there are huge stretches of undeveloped property — old ranches that you can see along Parmer Lane or from the other side when taking the train from Lakeline Station. For years I’ve dreamed that this area could be preserved somehow as a park, not just eventually overrun with condos and restaurants. I’m excited that Apple is setting aside 50 acres of the new campus for open space. I hope they consider expanding that even more.

Update: This KUT article has a map of the planned campus.

Doug Fredericks

Per article, the state gave Apple $21m in incentives. Apple was probably, like, “Dude thanks but we make more than that every hour”.

Greg McVerry

@vasta I think the Amazon move had nothing to do with tax breaks, nice bonus, but it was BS. Aamzon is abut customer growth. When it comes to data there are no bigger customers than Uncle Sam (Crystal City) and Wall Street (Queens)

They will have dedicated pipes verywhere.

Manton Reece @manton
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