From a post-trial interview with Tim Sweeney, he reiterates why settlement talks with Google didn’t go anywhere:

We were rather far apart, let’s say, because what Epic wants ultimately is free competition and fair competition for everybody, and the removal of the payments tie and removal of the anticompetitive measures, which obviously leads to far better deals for consumers and developers.

Epic remains an imperfect messenger for App Store reform but they really do have this part right. It’s about the overall market for decades to come, not Epic or any other single company.