Jason Snell writing at Macworld:

What I’m saying is that if Apple would take the chance on four or five wild ideas, it might learn enough to create one or two hits. Given the sluggish growth in its Wearables, Home, and Accessories product category lately, it feels like it might be worth getting a little weird and risking failure to chart some new directions in home tech.

Apple is so successful now that most of what they do is judged against the iPhone, but smaller weird products could lead somewhere great too. Amazon did this and it led to the Kindle and Echo.