Almost a little surprised Apple has banned Epic yet again, because it just further supports a potential EU argument that Apple is not in compliance with the DMA. From Epic’s blog post:
If Apple maintains its power to kick a third party marketplace off iOS at its sole discretion, no reasonable developer would be willing to utilize a third party app store, because they could be permanently separated from their audience at any time.
A key part of the DMA is to loosen a gatekeeper’s control over distribution, but even with iOS 17.4, Apple still has all the power.