Insightful post by Jason Fried on “directional” decisions, the kind of decisions that are strategic and bring a lot of other smaller decisions along with them:

Make a directional decision and you’re now pointed this way or that way. Make a directional decision and you either shut something off or open something up. Make a directional decision and you’ll get a hundred no’s for the price of one.

When a product seems rudderless, it’s probably because there weren’t any of these decisions.