One of the reasons why I haven’t watched any of the Apple TV shows yet… From the beginning I didn’t like the idea of Apple suddenly getting into media creation business instead of focusing on hardware and software. I just don’t feel comfortable with this new direction.

I reckon they need a new CEO. Time to end the Tim Cook era.

but how could Apple resist the investors expecting recurring revenues, a trend that we see everywhere in tech these days?

@manton John Nathan's excellent book about Sony chronicles their foray into the movie business. History doesn't necessarily repeat itself, but it does sometimes rhyme.

Ok but on the other hand you don’t get to watch Severance or Dark Matter. Are you confortable with this ?

I got the 3 months for free offer from the new iPad now, so I was thinking of using it to watch a couple of the shows like Severance for free and then turning it off again ;)

I got the 3 months for free offer from the new iPad now, so I was thinking of using it to watch a couple of the shows like Severance for free and then turning it off again ;)

Slow Horses.
Best thing on Apple TV

Severance and Ted Lasso are cant misses.

Silo and For All Mankind are very good

Foundation is hit or miss, however they let Lee Pace cook so it’s not a bad watch.

I don’t see how spinning up an entertainment division that (hopefully) runs on it’s own separate from everything else is a distraction? I honestly think we all benefit from Eddie Cue having something to do besides mess with software. 😆

Yeah, I was thinking about Silo too because of Rebecca Ferguson ;)

@iChris Ha! Yeah, it’s a distraction to the business, though. Going all-in on services (and App Store revenue, and ads) has potential conflicts with what is best for users and developers, in my opinion.