From The Information, fascinating to see the different approaches in headset strategy. Meta: we can’t make this for $1000, so forget it. Apple: it must be the best, and the best costs $3500, ship it.
Frank Reiff @manton .. almost.. it’s more like this costs $1,500 to manufacture, so we need to sell it at $3,500 to make our margins and those idiots out there will pay for it, make software for it and recommend it to their parents.. because we’re Apple, damn it.
Manton Reece @frankreiff There's truth to that too. I don't know how much it actually cost to manufacture, but as a sort of developer prototype it would've been better at slim margins.
Frank Reiff @manton the “bill of materials” is estimated at $1,542. To that you add assembly and packaging.
