John Gruber’s article about last week’s iPhone event also compares Tim Cook’s Apple with what might’ve been. I agree with this part:

I feel confident that if Steve Jobs were alive and still leading Apple product development, there would have been no iPhone-like mind-blown-the-moment-you-first-saw-it new product in the intervening years.

What we would have is a more interesting Apple. As John says, products that are more quirky, more risky. It’s also a bit tragic that we’ll never know what Steve Jobs would’ve made of AI.

Manton Reece @manton