Good discussion this week on the blogs — Daring Fireball, Six Colors — about the icon used in Apple Intelligence. We’ve been using a robot icon (or emoji) for anything AI-generated in Micro.blog. When Apple revealed their icon, I thought it was great, but the robot is more obvious and fun.

Jarrod Blundy

I think they should sign their work with their precious Apple logo. Put it inside the Apple Intelligence atomic symbol thing, and place the brand next to the product — good and bad.

An apple logo sits within the Apple Intelligence stylized atomic symbol, set against a gradient background of pink, blue, and orange hues.

Numeric Citizen

@jarrod I love that idea. cc

Manton Reece

@jarrod I like this too! @Gte had a similar idea. It would be nice if there was a convention across AI models that users could get familiar with, but I expect every platform is going to do their own thing.

Paul Robert Lloyd

I don’t think the problem is with an icon, it goes much deeper than that. So much is disturbing about Apple Intelligence, from the piecemeal rollout, abhorrent marketing, it’s lacklustre capabilities… it’s a mess, and all very un-Apple like.

Manton Reece

@paulrobertlloyd Yeah, it’s a weird rollout. I was just thinking about the icon but the icon is a symptom of a larger set of problems.

Manton Reece @manton
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