Great story about Bluesky and Jay Graber in The New Yorker. I love this bit:

Then, in December, 2019, she saw a tweet thread from Jack Dorsey about a decentralized social-media project he was launching—Bluesky. Graber told me that she felt a degree of so-called nominative determinism, pulled toward the project because it shared her name. “If fate doesn’t exist, then we must create it,” she said.